Conscious Fashion Starts with Conscious Kindness

At Intention Fashion, we believe kindness is powerful—but it must begin with yourself. Our brand was born from the desire to create sustainable, beautifully designed, multipurpose fashion that supports not only the planet, but you—your body, your skin, your lifestyle, and your journey. And while we honor kindness deeply, we also know that giving from an empty cup isn’t kindness—it’s depletion.

Founder and designer Cynthia L. Elliott learned the power of self-kindness after years of prioritizing work over wellness. “Kindness is not about being everything to everyone,” says Elliott. “It’s about honoring your truth, your time, and your energy—and extending generosity only when you’re whole enough to do so.”

Our multipurpose fashion essentials are intentionally created for people living consciously and seeking sustainable clothing that’s inclusive, functional, and earth-friendly. Here's how Intention lives its values:

Our Four Pillars of Conscious Fashion

🌿 Kind Silhouettes – Thoughtfully designed for real bodies, using fit models of all shapes and sizes. Every piece—from our ankle pants to our caftan tunics—is created to flatter and move with you.

🌿 Sustainable Materials & Biodiversity – We choose eco-friendly fabrics and biodiverse sourcing to reduce our impact on the planet. Our sustainable Ponte Roma and plant-based dyes are gentle on sensitive skin and the environment.

🌿 Slow Fashion for Real Life – With 84% of clothing ending up in landfills, we focus on longevity and versatility. Our styles are timeless, wearable across seasons and occasions, and ethically made in the U.S.

🌿 Conscious Vendor Partnerships – We partner with small, trusted, ethical production teams to ensure transparency, integrity, and minimal waste across the supply chain.

Reclaiming Balance: Life, Work & Wellness

Modern life demands so much of us—but conscious living means we learn when to pause. Cynthia reminds us, “Your life should support your wellness—not the other way around.” That’s why Intention supports the full human experience, from home to work to healing.

Disconnecting from tech, embracing movement, and building a wardrobe that reflects your values are all acts of kindness—toward yourself and the world.

6 Ways to Practice Conscious Kindness Daily:

1. Start by being kind to yourself—set boundaries and honor your needs.

2. Offer genuine compliments—kindness doesn't cost a thing.

3. Be mindful of your words—they shape others' realities.

4. Smile and say hello—energy is contagious.

5. Respect different perspectives—diversity is a strength.

6. Share what you can, when you can—without self-sacrifice.

Kindness. Sustainability. Conscious Living. That’s the Intention.