At Intention, we believe fashion should do more than look good—it should live with you. In an age where our lives blend work, wellness, and home seamlessly, our clothing should follow suit. That’s why every piece in the Intention Sustainable Fashion Collection is designed to be multipurpose, eco-friendly, inclusive, and effortlessly wearable.
The word multipurpose used to conjure images of cleaning products or utility tools—but today, it defines the future of fashion. Our definition? Clothing that is stylish, sustainable, and made to move with you. Think of garments that can be dressed up or down, styled multiple ways, worn for many occasions, and feel amazing on all bodies—including those with sensitive skin.
As our founder and designer Cynthia L. Elliott says,
"We design clothing that is as multipurpose as it is multi-people. Fashion should fit into your life—not the other way around."
Comfort is Non-Negotiable
We craft clothing that feels good—because if it’s not comfortable, it won’t be worn. Our designs remove limitations that typically hinder wearability, ensuring freedom of movement and day-long comfort.
Inclusive, Size-Friendly Design
We fit our styles on multiple body types to better reflect real women. By rejecting the “ideal” fit model and focusing on adaptive tailoring, we ensure our styles flatter a variety of shapes within each size.
Sensitive Skin Approved
We’re committed to using fabrics and dyes that are gentle on sensitive skin. Many conventional fashion pieces contain harmful dyes and metals—we're changing that with sustainable materials that are better for you and the planet.
Style Meets Sustainability
Our elevated basics—like the Ankle Pant, our “formal leggings,” and our Mandarin Blouse with Removable Pussybow—are chic, convertible, and built for real life. From boardroom to brunch, your wardrobe now works as hard as you do.
Quality + Consciousness
All of our garments are ethically made in the USA to maintain exceptional quality and ensure eco-conscious production practices. The result? Luxurious, lasting fashion you can feel good about.
The Bottom Line
If it can’t move with you, style easily, flatter your shape, support your skin, and last for years—it doesn’t make the cut. intention is about creating the ultimate multipurpose wardrobe for modern life—fashion that feels good, fits beautifully and respects the planet.
Because your life is flexible. Now your wardrobe is, too.
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